Консультанты BIC
Задачи
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консультация по продукции ТМ «BIC»;
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переориентирование ЦА с товаров конкурентов на продукцию ТМ «BIC»;
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увеличение продаж;
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информирование максимального количества посетителей отдела канцелярских товаров о преимуществах продукта.
Описание
Персонал: девушки в возрасте 18-25 лет.
Механика: консультация, мерчендайзинг раздача Posm.
Результаты
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Привлечение посетителей крупнейших торговых сетей города Санкт-Петербурга к покупке канцелярских принадлежностей в сезон подготовки к новому учебному году;
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Процентный отклик после проведения акции - увеличение уровня продаж на 140%
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